SEO with SARAH

In the ever-evolving world of Search Engine Optimization (SEO), achieving a significant increase in organic keywords is a notable success. I recently managed to expand my website’s organic keyword count from 698 to an impressive 3907. That’s a staggering 459% increase! In this article, I’ll share the strategies I employed, focusing on adding more articles, enhancing the internal linking structure, and other key factors that contributed to this achievement.

1. Expanding Content: The Power of More Articles

The cornerstone of my strategy was a significant increase in the volume of content. By understanding my audience’s needs and interests, I was able to produce more articles that were not only relevant but also valuable to my readers. This approach had several benefits:

• Diversifying Keywords: More articles meant a broader range of topics, which naturally led to the inclusion of a wider variety of keywords.
• Meeting User Intent: By covering more topics, I was able to address a wider array of user queries, which helped in capturing more organic traffic.
• Fresh Content: Regularly updating the website with new articles kept the content fresh, a factor that search engines tend to favor.

2. Improving Internal Linking Structure

Another critical aspect of my strategy was refining the internal linking structure. Internal links are links from one page on your website to another page on your website. They are crucial for several reasons:

• Enhancing User Experience: Well-planned internal linking makes it easier for visitors to navigate the site and find relevant information, thereby improving user engagement.
• Spreading Link Equity: Internal links distribute ‘link equity’ across the website, which can positively impact the SEO performance of individual pages.
• Boosting Page Views: By effectively using internal links, I was able to guide visitors to other relevant articles, increasing the overall page views.

3. Additional Strategies

Beyond adding articles and improving internal linking, several other strategies played a role in this success:

• Keyword Optimization: I conducted thorough keyword research to understand what my target audience was searching for and optimized my content accordingly.
• Quality Content: I focused on producing high-quality, informative, and engaging content that would resonate with my audience and encourage them to stay longer on the site.
• Mobile Optimization: With the increasing prevalence of mobile browsing, ensuring that my website was mobile-friendly was crucial.
• Page Load Speed: I optimized the website’s loading speed as it is a critical factor in both user experience and search engine rankings.

Conclusion

Achieving a 459% increase in organic keywords was no small feat. It required a well-thought-out strategy, consistent effort, and a focus on both the technical and content aspects of SEO. By expanding the number of articles, enhancing the internal linking structure, and paying attention to other key SEO factors, I was able to significantly boost my website’s visibility and organic reach. This journey has been a testament to the power of strategic SEO practices in elevating a website’s performance in search engine results.